Oh yes, it has been a long time in the making but it’s finally here. The short story collection which I put together and self published before Greaveburn was accepted by Inspired Quill has finally come home. IQ have graciously accepted to reprint the old warhorse of nightmaresthat is Not Before Bed. With new editing, amazing new cover and even some re-hashings and new endings for some of my old work, the beast is definitely back.
The inimitable Charley Hall has produced a creepy cover, and there is even an internal illustration inspired by NBB by Chloe Lisa. It looks pretty great, I have to admit. I’m very chuffed with it. Check out the Tour Deets page for where me and the new books (The Adventures of Alan Shaw is still doing the preliminary rounds), or follow my Facebook page to stay up to date.
Other than that, feast your eyes on this juicy cover art and await the release date on 15.12.14 (Just in time to darken your Christmas, Horror-fans).
With Greaveburn on its way Inspired Quill have seen fit to assign me my own Marketing Womble, as I like to call her. (Hi Lea! More from her soon!) And since we’ve been working together on our plans for world domination, it’s got me to wondering how I ever managed to do all this myself with Not Before Bed. To be honest, I’m still not entirely sure. But, in an effort to help you lot do the same (while avoiding my mistakes) I thought I’d do a rundown of the steps I took in getting NBB to where it is today. So here we go:
1. Your writing persona
Whether we like it or not, our work as writers/artists/whatever-it-is-you-do isn’t just read/viewed in a vacuum. How you come across is vitally important to whether you’re accepted or not by readers, agents and publishers alike. With this in mind, we need to start thinking about your writing persona. By this, I don’t mean dressing in black, wearing a beret and dark glasses to all your public appearances (although, if that floats your boat…). What I mean is the image you generate; mostly online. We’ve all been bitten by a badly worded email or forum post before. Typing in capitals is shouting etc. And as writers, we REALLY have to be careful. Not only do people expect eloquence and perfect grammar, but think about what you’re saying and how you’re saying it. Humour, especially, is a mine field online with all kinds of interpretations going wrong with the simplest of statements. Be careful! Because these people don’t know you’re generally nice and generous and utterly wonderful. All they see is your words. And grudges are borne easily. Also, with this in mind, think about what you want people to know, and what people NEED to know. Do you want to be complaining about your unrelated day job to potential readers? Do they need to know about your cat’s bowel operation? Probably not, no. And that leads us on to…
2. Social Networking Sites
This is the true necessary evil of creating your writing persona. Your Twitter, Facebook and whatever-else are how people interact with you. Be tactile! Talk and tweet about subjects around your work, and people will find you. With that comes a simple suggestion: Dont just plug your book, over and over. No one likes a plugger 😀 The counter to my Pro-networking argument is that you are a writer, so don’t let social networking distract you from actually creating. It’s shiny, and interesting and enthralling. Don’t get sucked too far in!
3. Spread yourself around
Yes, you literary hussy, spread yourself around. If you’ve networked properly, you should now know lots of like-minded people. Be polite then…ask favours. Will they guest post on your blog? And don’t forget to offer to reciprocate. It’s this part that’s particularly important. Getting on other people’s sites and blogs gets you seen. Go for it!
This can be a real-time consumer, so picking a few forums and making a good impression is often more beneficial than just dipping in and out. People need to get to know you (or your persona) if they’re going to take an interest. The same stands as before. Don’t just plug your book. Pick threads that will discuss topics around your genre/content and insinuate yourself into them. Remember, if no-one’s talking to you, don’t fear. Forums can be cliquey. Dont be afraid to drop the forum and move elsewhere. Bonus Tip: Goodreads forums are generally full of very polite, nice folk who love to read. Start there!
5. Money, money, money
Do NOT pay for someone to do this lot for you. There are too many “pro” marketers on the net who actually work in Kwik Save as a shelf stacker (slight generalisation). This is nothing you can’t do yourself.
6. Beg, borrow, steal
That’s right. You’re an amateur writer. You need help to get your career into the big time. No author is an island, as they (don’t) say. So ask for help. Beg favours. Most people will be only too happy to help. Which leads us into…
7. Act like a Big Shot
Got your book out? Then hit the locals. Newspapers, radio shows, libraries. Make your own mini-tour in your local area. Local interest can go a long way toward helping you. Write horror? Do it at Halloween. Romance. Valentine’s Day is the time for your tour. Erotica? Well…anytime is good for that! ;D
8. Speculate to accumulate
It don’t have to spend much to make it look like you are. Vistaprint.com will sort you with professional-looking business cards, posters, leaflets etc. for your mini-tour. There are even banners and T-shirts if you really want to go for it. And a Goodreads giveaway is a great way of getting enthusiastic readers who you can be sure will review afterward. The giveaways are very easy to do with the website doing all of the hard work. All you have to do is turn up, and then distribute afterward.
9. The Golden Tip
Your work is you. Be careful. Double check. Use Beta readers. Get your mum to read it, if you like. But don’t put out a sub par product. The excitement can carry you away, rush you. Don’t let it.
I hope this lot will help you out. It certainly did for me. Anyone else got any tips to share?
I mentioned this a while ago, but it was a whiiiiiile ago and so I’ll recap. While doing my Creative Writing courses with the Open University, I met some great people with a real passion for writing which rivalled my own. Since then we’ve met up every month or so to chat, share ideas and encouragement, and drink too much coffee. In the course of these meetings we decided that we should form a writing group and get an ebook compiled with our short stories in. Hence was born…
Of course, I’d already released Not Before Bed, then re-released it and hit every hurdle it’s possible to hit along the way. So it seemed like a good idea to use that experience for the good of mankind (see the gravitas I’m trying to instill in this project?), and it would be much easier than doing it all myself this time. Apart from that, it was an opportunity to sandwich my own work between some great pieces of fiction by other people. And so, the project began.
The Brief: Two short stories and a poem from each member of the group.
And so, without any more of a preamble, I would like to declare that our short story collection is now available absolutely FREE from Smashwords…
That’s right, kids! The first collaborative work from the Steel City Writers is finally here!
Now it’s a very different beast to what you’re used to from me. There are some twists, some thrillers, some humour, and…some poems. I’ve even avoided going too dark with my own entries (yeah, I can do that if I want to. I just never want to :D). But it really is worth a read. We’ve even started a blog so you can find out more about each of us and drop us some feedback if that floats your boat. It’s HERE. And don’t forget that Goodreads is great place to share your reviews!
A great collection of horror short stories ranging from Lovecraftian to werewolves to that thing that goes bump under your bed. Each story is finely crafted by Craig Hallam in an enjoyable and easy to read way while still having each story have it’s own voice and feel. I think that is one of the most remarkable things about this collection. While it is easy to see how all of the stories came from one author, each story was told with a voice all it’s own that was perfect for that specific sub-genre of horror.
Craig out did himself with his variety of stories. The dark sci-fi in Mandy in the Jar-O have an alien abductee’s horrific realization that her wildest dreams of being wanted are not so wonderful. The Lovercraftian tale of Albert that has little dialogue but such gripping description that every pool of water larger than the size of a drop suspect from harboring tentacled elder gods. These stories have the ability to catch and hold a reader’s attention. After every story I was left asking “When can I read a full story about this?”
I highly recommend this to anyone who loves horror. But I especially recommend it to anyone who wants to look into horror for the first time. It will give you a great primer for the genre and help you find a niche inside of it you will like.
Good job Craig Cheers!
Well, I could hardly have asked for a better review than that! Let’s hope that it hitting Goodreads and the web in general gives Not Before Bed another little jolt of downloads. I think this is probably the appropriate time for me to give you some updates on the collection itself, too.
Since moving the collection from Smashwords to Kindle Direct Publishing, I’ve forced myself to NOT constantly check how many downloads I’ve been getting every month. And, because of that, I actually forgot to check altogether. Until today. And so, I can now inform you all that in the last year Not Before Bed, Amazon and Smashwords combined, has had a staggering…
I have no idea how this happened, but July last year showed a massive surge which then frittered out to just a few a month. And since I’ve only been looking at the last few months, I almost missed the huge 12,000ish downloads from middle of last year.
I think this causes for a huge thank you to everyone, whether they’re reading this or not, who has taken the time to download Not Before Bed. I never thought my shoddy little short story collection would be such a (relative) hit. I have no idea WHY this happened, but I’m not going to argue. If I can get but a portion of those downloads for Greaveburn, I’ll be a very happy camper. Special thanks, of course, go to those who went the extra mile to review it, too; you’ve all been extremely supportive and helpful in your feedback.
And with that, I think it’s time to put Not Before Bed to….well, to bed. It’ll still be out there to download for all those people who still manage to stumble onto it. But for me, it’s been a great experience that’s over now. I’m going home to concentrate on the next project. From here on in, it’s all about Greaveburn’s release later this year. And so, I’d like to bid a final thank you to everyone who made Not Before Bed a huge personal success. Stick around, there’s more writing to come!