With Greaveburn on its way Inspired Quill have seen fit to assign me my own Marketing Womble, as I like to call her. (Hi Lea! More from her soon!) And since we’ve been working together on our plans for world domination, it’s got me to wondering how I ever managed to do all this myself with Not Before Bed. To be honest, I’m still not entirely sure. But, in an effort to help you lot do the same (while avoiding my mistakes) I thought I’d do a rundown of the steps I took in getting NBB to where it is today. So here we go:
1. Your writing persona
Whether we like it or not, our work as writers/artists/whatever-it-is-you-do isn’t just read/viewed in a vacuum. How you come across is vitally important to whether you’re accepted or not by readers, agents and publishers alike. With this in mind, we need to start thinking about your writing persona. By this, I don’t mean dressing in black, wearing a beret and dark glasses to all your public appearances (although, if that floats your boat…). What I mean is the image you generate; mostly online. We’ve all been bitten by a badly worded email or forum post before. Typing in capitals is shouting etc. And as writers, we REALLY have to be careful. Not only do people expect eloquence and perfect grammar, but think about what you’re saying and how you’re saying it. Humour, especially, is a mine field online with all kinds of interpretations going wrong with the simplest of statements. Be careful! Because these people don’t know you’re generally nice and generous and utterly wonderful. All they see is your words. And grudges are borne easily. Also, with this in mind, think about what you want people to know, and what people NEED to know. Do you want to be complaining about your unrelated day job to potential readers? Do they need to know about your cat’s bowel operation? Probably not, no. And that leads us on to…
2. Social Networking Sites
This is the true necessary evil of creating your writing persona. Your Twitter, Facebook and whatever-else are how people interact with you. Be tactile! Talk and tweet about subjects around your work, and people will find you. With that comes a simple suggestion: Dont just plug your book, over and over. No one likes a plugger 😀 The counter to my Pro-networking argument is that you are a writer, so don’t let social networking distract you from actually creating. It’s shiny, and interesting and enthralling. Don’t get sucked too far in!
3. Spread yourself around
Yes, you literary hussy, spread yourself around. If you’ve networked properly, you should now know lots of like-minded people. Be polite then…ask favours. Will they guest post on your blog? And don’t forget to offer to reciprocate. It’s this part that’s particularly important. Getting on other people’s sites and blogs gets you seen. Go for it!
This can be a real-time consumer, so picking a few forums and making a good impression is often more beneficial than just dipping in and out. People need to get to know you (or your persona) if they’re going to take an interest. The same stands as before. Don’t just plug your book. Pick threads that will discuss topics around your genre/content and insinuate yourself into them. Remember, if no-one’s talking to you, don’t fear. Forums can be cliquey. Dont be afraid to drop the forum and move elsewhere. Bonus Tip: Goodreads forums are generally full of very polite, nice folk who love to read. Start there!
5. Money, money, money
Do NOT pay for someone to do this lot for you. There are too many “pro” marketers on the net who actually work in Kwik Save as a shelf stacker (slight generalisation). This is nothing you can’t do yourself.
6. Beg, borrow, steal
That’s right. You’re an amateur writer. You need help to get your career into the big time. No author is an island, as they (don’t) say. So ask for help. Beg favours. Most people will be only too happy to help. Which leads us into…
7. Act like a Big Shot
Got your book out? Then hit the locals. Newspapers, radio shows, libraries. Make your own mini-tour in your local area. Local interest can go a long way toward helping you. Write horror? Do it at Halloween. Romance. Valentine’s Day is the time for your tour. Erotica? Well…anytime is good for that! ;D
8. Speculate to accumulate
It don’t have to spend much to make it look like you are. Vistaprint.com will sort you with professional-looking business cards, posters, leaflets etc. for your mini-tour. There are even banners and T-shirts if you really want to go for it. And a Goodreads giveaway is a great way of getting enthusiastic readers who you can be sure will review afterward. The giveaways are very easy to do with the website doing all of the hard work. All you have to do is turn up, and then distribute afterward.
9. The Golden Tip
Your work is you. Be careful. Double check. Use Beta readers. Get your mum to read it, if you like. But don’t put out a sub par product. The excitement can carry you away, rush you. Don’t let it.
I hope this lot will help you out. It certainly did for me. Anyone else got any tips to share?
Thanks for reading.
It strikes me that I don’t talk about my writing process very much and, contrary to popular belief, I do have one. While I do most of my plotting in my head, only setting it down in notes when it’s exceptionally vivid to me, the rest of the idea-to-page process is pretty normal. One of the things I think are incredibly important, possibly beyond all others and especially for writers of Speculative Fiction in all its glorious forms, is research.
If you’re going to make your story/novel/flash fiction/novella as realistic as it can be (and by realistic, I mean believable despite the wierdness) then research is where it’s at. As an example let’s use my current WIP, The Adventures of Alan Shaw. This is a very different beast to Greaveburn. Alan Shaw is an Alternate History/Steampunk novel based in the very real Victorian era of England, albeit with some technological flights of fancy. But in order to make my Neo-Victorian elements work, I had to understand what the victorian era was really like. If I had a motto, it’d be:
Learn the rules before you break them.
And so I do research. A lot. Of course, the internet is your friend. There are sites or wikis on every subject known to humankind somewhere in the unending virtual vaults. But call me old fashioned, I still like my books now and again.
As you can see, there’s quite a mix in there. Let’s break down what I think is important about researchas the groundwork for your writing:
1. Know your genre
When writing Greavburn, I had no idea that I was actually working on a Steampunk novel. I was aware of the Gothic literature sub-genre and loved its aesthetic. Gormenghast by Mervyn Peake is one of my favourite books, and that was the kind of grand darkness I wanted to instill in Greaveburn. But Steampunk wasn’t even on my radar. And so, when I discovered that it existed, and that Greaveburn fit the bill, I panicked. What if someone had already done what I had? How restrictive to Greaveburn’s reception would that be?
I learnt my lesson for working on Alan Shaw. I’ve read James Blaylock’s Homunculus, J.W. Jeter’s Infenal Devices and pretty much memorised The Steampunk Bible by Jeff Vandermeer and co. And now I can confidently say that I know what to do and what not to do, what’s old hat and what’s relatively new (hey, that rhymes. I should write that down). Knowing your genre makes sure that you hit your demographic while avoiding any “it’s all been done” style comments.
2. Go simple
Finding reference books that are quick to read, while still being representative of the subject you’re researching, can be a real struggle. People love to bash on about their expert subject to the point of mind-numbing boredom. But you dont need a huge tome, reaching 3000 pages across four volumes about Victorian London by Lord Cyril Fanthorpe the 3rd esp. to know your stuff. In order to make your story realistic, all you need are the little touches. Those little details make the difference between just some woman in a dress and a young governess wearing a crinoline pinofore. You never have to mention it again, but that’s the kind of period detail that shows you’ve put the effort in.
But as I was saying, there’s an easy way to find those things out. Go for children’s books. They’re brilliant! They have pictures to help get the right feel in your prose, they hit only the important topics and give you great overview of any subject. The Eyewitness series is brilliant for historical stuff, if you’re interested in that stuff.
3. Get your facts right
If you’re writing about a certain place, be it a city or town or foreign country, get your facts right. Never forget that your readers know their stuff. Don’t think you can flim-flam them with sweeping references to places. With Alan Shaw, I have to evoke an image of Victorian London that rings true to someone who’s never been to London and someone who walks its streets every day. Google Maps can take you anywhere you need to go, and even tell you the quickest way for your character to walk/drive around their environment. You dont have to give an itemised list of corners turned between your Detective’s home and the mortuary, but it helps if you know how long it would take and what’s in between so you can describe it if need be.
While Google Maps is great for the present day, historical settings pose a little more of a problem. And so I got myself some maps:
They came in four pieces, originally, but with a little industrious folding and one of those frameless plastic frames (contradictory, I know) I now have an easily accessible map of Victorian London. What’s better than that, with the plastic covering, if you get some dry-wipe markers, you can plot routes, circle areas or points of interest to your heart’s content without ruining the source material for later use! (This is an Art Attack!)
4. The Counter-argument
Just remember: There’s another side to research. Don’t get too bogged down with it. Learn what you need and move on. It’s a tool to help you write, it’s not words on the page.
Well, folks, that’s it for now. I hope this post has been as useful to you as my researching endeavours have been to me. If you have any researching tips of your own, then feel free to share. I’m always looking for new ways to do what we do.
Thanks for reading!
April 28, 2012 | Categories: author, flash fiction, horror, indie author, short fiction, short story, steampunk, writer, writing, YA | Tags: author, creative writing tips, Gothic literature, horror, J.W. Jeter, James Blaylock., mervyn peake, speculative fiction, Steampunk, Tips for writers, writing | 8 Comments